It is therefore essential to set up follow-up

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Read also: What is ABM (Account Based Marketing)? Integrate each employee into a specific role This first step will avoid possible friction between services . Each – or each group – having a specific task to carry out and a field of intervention limited to this, disagreements are fewer. LB ABM strategy Define common goals However, ABM is a strategy that leads to objectives for all sales and marketing employees.

It is therefore important to determine them from the start Chinese Malaysia Phone Number List and put in place the tools to achieve this. This common adventure, most often unprecedented between these two services, should therefore promote a good atmosphere. Define and share target account lists The heart of the project, and of the collaboration, is to share information . Whether to determine which accounts are the most important, or to monitor performance indicators, all information must be shared.




Here again, a spirit of sharing to achieve a common goal constitutes the most important criterion. internal-organization-abm-team Set up follow-up meetings If the success of an ABM strategy must be seen in the growth and turnover of the company, it is nevertheless important to regularly take stock of progress target by target.  meetings between the teams involved. These meetings are also an opportunity to discuss possible blocking points or to find new levers.