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Products . That is, the company will offer its usual market a new range of products or services in an attempt to satisfy the new needs of consumers and build their loyalty. When an offline advertising agency opens an Inbound Marketing department and offers service to its client base, for example, it is adopting a product development strategy. Diversification ADVERTISEMENT Finally, we have a combination of a new product and a new market . Of all of them, perhaps this is the scenario that represents the greatest risk for the company, since both variables are unknown. An example may be a Latin American advertising agency that will operate


in the Spanish market offering Digital Marketing Chinese Australia Phone Number List services . In these cases, in addition to developing a new product , the company must dedicate efforts and resources to good communication of its presence in the new market. This is the best way to gain credibility and get your first clients . Even within diversification, there are two types that can be explored by the organization's strategy: Related diversification When there is synergy between the company's current business model, the new product and the market. As in the example we cited above. Unrelated diversification In these cases, there is no synergy between the current business model and





the new activities. We can continue with the example of a Latin American advertising agency that goes to Spain, not to work on Branding , but to open a language school. What is the Ansoff Matrix for? Like other management and analysis tools, the Ansoff matrix is ​​a platform that helps the manager in strategic planning. Through it, we can track possible scenarios for the business, as well as make projections. The matrix itself does not respond to anything, because when we talk about administration, there is no magic recipe or formula. It all depends on th