We had the VA get the names and emails of the managing editors for these sites.

mdimranhasan409

Exchange-Based BacklinksGuest BloggingIn my opinion, guest blogging is the link building tactic that can have the biggest impact on your organic rankings. As I mentioned, we dedicated an entire employee on our growth team strictly for guest posts.Much like forum posting though, the goal of guest posting should not be to plug as many links as possible. If you do, you’ll most likely upset the editor, because he/she will have to go through and delete them all while still trying to make the post flow.Your goal when guest posting should be to share new and innovative tactics.There are different ways to go about earning guest post opportunities, but I’ll dive into the way we did it here at Directive Consulting.


For an in-depth look at our process, check out this article we published Benin WhatsApp Number on Moz, where we talk about raising our response rate from 8% to 34% on our blogger outreach emails.)First, we hired a VA from Upwork to find two different categories of sites. We wanted sites in our industry of digital marketing (such as Moz, WordStream, CrazyEgg, Kissmetrics, etc.), because we knew some of our topics would be a great fit for their audience. We also compiled a list of companies that sponsored a few of the big B2B conferences (since those blogs are most likely what our target audience spends its time reading).





We then sent out an email at scale (via Pitchbox) with these three main components:A background of our writer and area of expertisePrevious sites we had been publishedTopic suggestions for our guest post (broken down into Primary and Focalized)Component 1 + 2: link building for b2bComponent 3: how to use guest blogging for linksIt was super effective for us.HAROHARO stands for Help a Reporter Out, and it’s a great way to diversify your backlinks across a number of different sites. HARO is used by both writers and contributors.