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Sephora’s Beauty Insider Community marketing comes in all shapes

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發表於 2024-1-9 14:30:32 | 顯示全部樓層 |閱讀模式
Camp Twitch, the popular streaming platform, launched Creator Camp in 2018 and it’s still active to this day. Creator Camp is an educational resource that helps newcomers and wanna-be streams to learn the basics of streaming. In the same fashion, they learn how to build up a channel, connect with fans, and earn rewards. Source The goal of Creator Camp is to help and educate its content creators through a vibrant and supportive streaming community. The program provides resources, tutorials, and networking opportunities to help streamers enhance their channels and engage with their audiences.

Duolingo’s Language Learning Community Duolingo, the popular language-Email List learning platform, has a big and thriving community. It’s a place where learners connect with fellow language enthusiasts, participate in discussions, and receive feedback on their progress. Source Duolingo’s community enhances the learning experience, provides motivation, and facilitates peer-to-peer support, resulting in higher user engagement and retention. And they even organize their own offline events and sizes and this is a success story from the beauty industry.



Sephora, the multinational retailer of personal care and beauty products (and 340 brands!) has established Beauty Insider Community. With more than 25 million members, Beauty Insider is a testament to its popularity and effectiveness. The community features product reviews, tutorials, and exclusive member perks. Source Sephora’s focus on personalization has helped it stand out from other loyalty programs. What’s more, the program offers a wide variety of ways for redeeming points, including exclusive promotions, discounts, and access to masterclass events. Ultimately, Sephora’s rewards program manages to provide emotional and, above all, memorable experiences. 5. Lululemon’s Sweatlife Community Lululemon, the athletic apparel brand is known for its effective marketing, from creating a strong brand identity to its social media and influencer marketing.


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