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Do you have seasonal content? Continuing to talk about content planning, knowing what type of commitments the buyer may have during the year will give you a considerable advantage in choosing the materials to propose. During the Christmas period, for example, there is a big difference between the activities of a B B and a B C company, precisely because the target audience changes. If in B C occasional buyers increase around the holidays because they are less influenced by loyalty towards a brand, in B B you can easily do without.
Christmas promotions, but it is still advisable to align the image with the festive wedding photo editing service atmosphere to meet the taste and why not captivate the reader. Are you flexible enough? No matter how efficient you are in planning the content calendar, there can always be emergencies or unexpected news: for this reason it is essential to be able to be flexible. In the editorial plan, keep free spaces to fill with last-minute updates or content developed following major unexpected events. Things happen, even without warning, and it is good to provide a space to deal with them, but you certainly shouldn't forget to fil.

That space with an alternative if nothing of relevance to you and the audience happens. What content worked best? There's a reason why of marketers analyze the performance of corporate social media strategy: they want to understand what's working. However, only declare themselves capable of analyzing reports source Social Media Marketing Industry Report . Measuring social media ROI isn't exactly a piece of cake. Which platform gives the best results? What types of posts? At what time? It's about answering these questions and making sure you react accordingly, because.
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