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A well-defined Tone of Voice makes the brand more unique, memorable, human and close to people. But we do not consider this choice to be obvious and devoid of originality: there are more and more companies that amaze with Tones of Voice that are different from those one would expect. An example is Tavernello.

Just open a post on social media to see how the historic wine company presents itself with an irreverent, fresh tone that differentiates it from all its competitors. And it is precisely C Level Contact List this difference that becomes value, because it clearly positions Tavernello in the minds of users, making space among the more classic and informal voices that characterize the wine sector.



Brand archetypes: let's use them to establish the right Tone of Voice As we said, the Tone of Voice is a crucial element in creating a strong brand identity, and to identify the perfect one for your company, archetypes can be a very effective tool. But, what's it about? Of psychological models that represent specific personalities and characteristics.