The so-called Value Proposition must be communicated
Ideal customer , i.e. a value proposition on which your product/service site is based and which differentiates it from other sites, communicating to the target audience not only the quality of the products and services chosen but also the respectable or innovative ways of working with which a website team offers a commercial service.You can build an ideal Buyer Personas through the use of various online tools, recovering within them a wealth of biographical, demographic and socio-cultural information of the users with whom you want to interact and thus being able to obtain an email with a document that summarizes how to manage your potential Buyer Personas.A widely used method for knowing your ideal customer is Special Data the Buyer Personas Canvas , which is part of the Business Model Canvas , i.e. a scheme in which to organize information regarding potential customers. This provides valuable indications on the actions to be taken to better communicate with the ideal target and make them loyal to your website.If you still have some doubts about Funnel Marketing and everything that the online purchasing cycle entails, or you have a web project in mind that you want to discuss with us: ask us for ano-obligation quote ! Unfortunately there are also various problems related to this medium which on a legal level are not yet taken into consideration in the best way.A very fascinating topic that will be at the center of the discussions of the CSA Summit 2019 from 10 to 12 April 2019 in Cologne. Katja Schönafinger, press contact of the CSA, has brilliantly taken up the topic again in this post and explains to us what exactly will be covered at the Summit.Email Marketing over timeThose who have already been declared dead are living longer and longer.Email was born about 35 years ago and regardless of the opinion of many self-proclaimed experts, it is still more alive today than ever: email is now an indispensable tool for any business . Probably without the fall of the Berlin Wall and the end of the Cold War, things would have been different. Starting in 1989 the network was opened to private users and became the Internet as we know it today.
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Quickly, email has become the most effective marketing tool of all digital advertising channels . However, it cannot be said that there are no contraindications. Spam and phishing emails in the inbox have repeatedly caused problems for recipients and damage the sender's reputation. Furthermore, emails have a reputation for not being “intelligent” enough to meet the individual expectations of modern consumers today.Legal regulations, such as the European Union's General Data Protection Regulation, which came into force in 2018, determine quite precisely who can send an email to whom, and on what occasion. However, it is not such an easy phenomenon to keep under control, as demonstrated by the daily storm of spam that reaches us. For years now, email marketing experts, ISPs and email service providers have been working together to make email a better and more reliable marketing tool .A key word: “ self-regulation ”. How it can work and what the existing technical requirements are will be topics discussed by experts from all over the world at the CSA Summit 2019 which will take place from 10 to 12 April 2019 in Cologne, under the motto “ E-Mail – Just For You ”.
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