Understand how E-commerce works
Did you know that, according to research by Forrester Research, more than 50% of sales between companies are made online? We hope that this percentage will increase by the end of this year. And one of the main tools for this to really happen is B2B e-commerce. In this article, we will explain how B2B e-commerce works and how you can be part of this trend. What is B2B e-commerce How does B2B E-commerce work? How to get a B2B e-commerce up and running Sales team Publicity is also important Make the address known Conclusion What is B2B e-commerce B2B e-commerce is an online store, but it only carries out transactions between companies. Therefore, the industry or distributor can sell directly to their retail customers. The acronyms in English have become a reference for this type of business, as e-commerce means “online commerce” and the definition of B2B is “Business to Business”, that is, “from company to company”. This e-commerce model is already common in some countries, such as the United States and Brazil. Here it has even been adopted by large companies such as Arcelor Mittal, Bic, Goodyear, Mercedes-Benz, Grupo Martins, AmBev and Unilever. How does B2B E-commerce work? The online store is available 24 hours a day, and customers can make purchases at any time and from anywhere.
As this model is only aimed at companies, you need to Colombia Mobile Number List enter a login and password to access product prices and make a quote, With this, the customer will see the price list exclusive to them, and the order will be sent to the responsible seller. Thus, the retailer can make a call to negotiate payment, make changes to the order or even offer more products. How to get a B2B e-commerce up and running You already know how it works and what the main advantages of adopting B2B e-commerce are, and first you need to choose a platform and register each product with its description and photo. Important tip: When it comes to buying online, the more details about the product, the better. It’s really worth spending time on product descriptions, so that it’s complete and attracts the customer much more. If the product has technical characteristics, it is important that they are in the description. Don't forget the quality of the photos, it is extremely important that they are in high definition, so that customers can see every detail of the product. Sales team With this tool, your sales team may indeed be threatened, but only those salespeople who are known as “order takers”, who are those salespeople who do not think about strategic profitability, do not offer good customer service or offer new products to the buyer. One of the positive sides is that new technology makes salespeople become more professional, leave their comfort zone and improve their sales, which will certainly also bring better results.
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B2B e-commerce came to add to the company, not divide it, and that is why good sellers do not need to feel threatened, but rather should use B2B e-commerce as their ally, as it is a platform that works 24 hours a day. Both personal contact and interaction with the buyer will continue to be the company's difference. Encourage salespeople to maintain and improve customer relationships, through emails, calls and even traditional visits. With B2B e-commerce, your service will become professional and will offer a new experience for your customer. With a well-trained and focused sales team, they will be able to achieve good results in the near future. Publicity is also important After creating B2B e-commerce, one of the main phases is thinking about advertising strategies to attract your customer. We usually say that the adoption rate by your customers is directly related to the promotional actions you carry out. There is no point implementing B2B e-commerce and waiting for sales to fall from the sky. You need to build a relationship with the new tool and encourage your customer to use it. We need to remember that many B2B companies have been issuing orders the same way for years, and many customers don't know that there are better and even easier alternatives, which is why they end up preferring the old methods, as they are already familiar with them.
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