Xiaobai evaluates growth priorities
Problem question. Xiaobai also took stock of the platform's customer base and estimated that the average daily maximum order volume is about orders. The market size is not very large. However, now that the company has decided to solve this problem and enter the market, Xiaobai is not too entangled. The company has built an MVP product and found early customers, with an average daily order size of about Customers recognize the product and express their willingness to cooperate in testing and use.However, early customers said that the product was quite different from competing products, and many functions still required manual processing offline, which did not Hong Kong Phone Number completely solve the efficiency problem. Assessing growth feasibility - whether to achieve PMF Based on initial customer survey feedback and insight into the market situation of the product, Xiaobai judged that the product is in the existing market, and there are other B-end products with obvious advantages in the market. Therefore, the product still does not reach PMF status. Conclusion: Xiaobai believes that the current product has not reached PMF status and does not have the
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conditions for growth. Next, the focus should be on investigating customer needs and benchmarking against other competing products, building and optimizing existing product capabilities, and achieving the goal of narrowing the experience gap with competing products. After a period of optimization, the product Xiaobai was responsible for reached PMF status and had the basic conditions for growth. Xiaobai started working on growth. Assess growth priorities:by answering the following four questions. ① What stage is your market at? In the existing market, the focus is on retention and realization. Optimize products and services to obtain more value from each user, or provide new
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