which to develop an editorial plan
Identifying the right channels to manage and foris a crucial consideration for every company. Each platform has its own peculiarities and, beyond current fashions, for appropriate and productive communication it is essential to carefully evaluate which channels to focus on. “Where is your audience?” Start here to understand which channels to focus your attention on. How to choose content for the blog ? A good starting point is certainly to carry out a keyword search that can help us understand what people are looking for, so that we can create suitable articles for our blog. The blog needs a plan to understand what to,write and give us a certain rhythm in publishing. Once we have identified the useful keywords for our project, we will also search for the correlates of each one, so as to identify various themes that will Austria WhatsApp Number flesh out our editorial plan and, consequently, our editorial calendar . Every self-respecting corporate blog needs SEO optimization of the texts, because, although it may be very well written , each article must comply with the SEO rules in order to be found by the public and drive traffic to our site . Never forget it! The same thing happens in social media, in the sense that the topics that are closely connected to our activity are identified, the behaviors and preferences of our audience are,
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identified and what and how to communicate is identified. If you have an already started Facebook page, for example, studying and monitoring Insights is a useful and often basic move to be able to learn about your target audience and therefore set up your editorial plan in an intelligent way. What tools to use Among the most popular tools for programming the contents of editorial plans we find Excel or, alternatively, similar software. The use of the spreadsheet offers an impeccable system for structuring an orderly, understandable and, above all, efficient editorial plan. A digital variant is Google Sheets which allows ,
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