Advertising on Wildberries: types, features, bid management
Olga Bogdanova The content of the article Types of advertising on Wildberries Automatic campaign Advertising in product cards Advertising in recommendations on the main page Advertising in the catalog Search Advertising Advertising "Search + Catalog" Services for automatic bid management External promotion of goods on Wildberries and other marketplaces contextual advertising Targeted advertising Promo Pages How to track the results of external advertising on marketplaces Previously, the algorithm for entering the marketplace looked something like this: purchased a product, put it on the marketplace, added keys, highlighted the USP - the product took off. But this scheme of action has not worked for a long time.Competition in all niches is so great that specialists have to fine-tune their product Email Listprofile, and companies have to invest large budgets in promotion and be especially careful when choosing a product. In a new article, Olga Bogdanova, a marketplace specialist , talked about how internal advertising works on Wildberries, as well as external traffic sources. Types of advertising on Wildberries Recently, Wildberries updated its advertising account: it now has a “VB.Promotion” subsection. After this, 6 types of advertising campaigns became available to sellers: 6 types of advertising campaigns Automatic campaign Creation of an automatic company This is what the tool interface looks like Within this type of advertising, you can configure display zones: Card (impressions in the Promo block/Similar products); Recommendations (impressions in the personal Recommendations block on the Home page); Search/Catalog (increasing the organic position of your product in Search Engine Results or Catalogs).
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The essence of the tool is that it helps promote a product in search results in parallel with advertising results. Simply put, if a product is in 150th place without using automatic on-demand advertising, then after the launch of such an advertising campaign it will be shown higher. An automatic campaign is a kind of analogue of Search Promotion on Ozone. Ranking of search results in Search and Catalog is based on the established bids and campaign budget. However, the position of your product is also influenced by many factors: delivery time to the end customer, priority of the item, its relevance in the search results, and others. The complete algorithm for generating the search results is not disclosed. You can view instructions for working with automatic advertising campaigns here .
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